Why your business needs a stablecoin strategy: Emerging insights from Stripe data

  1. 导言
  2. Stablecoins drive growth for global businesses—regardless of region or sector
  3. Businesses build new kinds of global-ready products with stablecoins
  4. Next steps

If you follow technology news, you’ve heard about stablecoins—a novel way to move money globally that’s faster, cheaper, and works the same way for anyone with an internet connection. Stablecoin use is exploding in developing economies, making up 43% of sub-Saharan Africa’s transaction volume, and cutting-edge AI companies have started offering them as a standard payment option.

But the question for most companies remains: is this really relevant for my customers and my business? At Stripe, our view across $1T in global transaction volume gives us broad-reaching data on how stablecoins are actually being used right now. We see stablecoin payments helping businesses grow their customer base and their revenue, and we see businesses building new products with effortless global reach on stablecoin infrastructure.

The stablecoin opportunity is real. Here’s a preview of how we’re observing this play out across Stripe’s network, and how businesses can interpret these trends to develop a stablecoin-led growth strategy.

What is a stablecoin?

Stablecoins, such as USDC, are a type of cryptocurrency with a value that is tied to and redeemable against a stable fiat currency, such as the US dollar or the euro. They offer the speed, low transaction costs, and global availability of cryptocurrencies without the price volatility, making them ideal for global money movement.

Stablecoins drive growth for global businesses—regardless of region or sector

Stripe now offers stablecoins as a payment option within our Optimized Checkout Suite, which means businesses can switch on stablecoins and start accepting payments from 100+ countries. In the data, we’ve seen patterns emerge that dispel the most common concerns we hear from businesses considering stablecoins: that customers won’t use them, and that they’re only valuable for niche use cases.

1. Accelerating stablecoin payment growth suggests strong customer appetite
Since January 2025, we’ve seen stablecoin transaction volume on Stripe grow steadily at 30% month over month. That means that each month, stablecoin transactions are growing nearly as much as the 38% that Stripe-wide transactions grew over the entirety of 2024. This growth suggests that customers—perhaps those who lack access to traditional banking, or who pay with methods unsupported by international retailers—are eager to pay with stablecoins.

2. Stablecoin payments bring new customers to your business
It may be true that your existing customers will continue to pay with their preferred methods. But Stripe transaction data shows that adding stablecoins attracts new customers. Across businesses on Stripe, customers who pay with stablecoins are 2x more likely to be net new than customers paying with other methods. This data suggests that many businesses have potential customers out in the world who want their product—but can’t purchase it until they’re able to pay with stablecoins.

3. Businesses of all types, based in all regions, are using stablecoins to simplify cross-border money movement
It’s true that the most prominent early adopters of stablecoins serve very specific use cases or customers: they operate in markets with high currency volatility, for example, or sell to tech-savvy customers eager to pay in crypto. But a Stripe survey found that regardless of business type or location, companies processing more than $1M in monthly cross-border transaction volume were 92% more likely to use stablecoins than other businesses. This suggests that stablecoin use is quietly growing among more mainstream businesses, and driven by the desire to reduce the cost and hassle of cross-border money movement.

Businesses build new kinds of global-ready products with stablecoins

The potential impact of stablecoins goes beyond buying and selling. When we acquired the stablecoin orchestration platform Bridge in early 2025, we were struck by the diverse use cases businesses were already building for with Bridge’s APIs. This activity has only increased since then. More and more, businesses are using stablecoins through Stripe and Bridge to build borderless financial solutions that make it possible for anyone to participate in the global economy.

1. Dollar access, all over the world
Dakota has built a financial services platform on top of stablecoin infrastructure, allowing customers all over the world to store dollar-denominated funds and move money instantly—and without high fees. Using Bridge, it has launched its own treasury-backed stablecoin to hold customer balances that can earn rewards.

2. Card issuing, backed by stablecoins
Ramp, a financial operations platform that offers corporate cards and expense management, will soon scale its card-issuing business around the world using a combination of Stripe Issuing and Bridge’s stablecoin infrastructure. Ramp can issue cards to local businesses, which present as local cards in local currency, without the expense and hassle of cross-border issuing.

3. Borderless contractor payments
Remote, a global HR platform, helps companies pay contractors in 68 countries directly with stablecoins. For Remote’s client companies, this means access to a broader talent pool. And for the contractors hired, it means stable, fast payments in noninflationary currencies.

Next steps

As you develop your own stablecoin strategy, check out the following resources:

  • Watch leaders from Stripe, Bridge, Ramp, Ripple and Airtm discuss how to connect global-by-default stablecoins to local economies and use cases.
  • Watch a deep-dive on building global products with Bridge’s stablecoin infrastructure.
  • Read about Stablecoin Financial Accounts, a product that lets entrepreneurs and businesses in 101 countries hold dollar-denominated stablecoin balances and transact across both crypto and traditional rails.

Want to get started with stablecoins? Get in touch to start the conversation.

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